Down The Rabbit Hole

Down The Rabbit Hole

Do you remember your first time drinking bourbon? Me neither, but I grew to love it over the span of many trips down to the best place for bourbon – Kentucky. Introducing Rabbit Hole..

Rabbit Hole

Rabbit Hole is building on tradition to produce modern whiskey. The company was born in 2012 by founder Kaveh Zamanian.  The name comes from Kaveh taking his wife to many different bourbon tastings and tours. One day she looked at him and said, “I feel like we’re headed down a rabbit hole.”. How adorable is that? Also, bless this woman for leading Kaveh away from his beloved Scotch and into the wonderful world of Kentucky Bourbon. The name is catchy and more than just a gimmick. What better place for a whiskey than Kentucky? They’ve chose the Nulu neighborhood of Louisville to call home for the distillery. It will feature an events center, restaurant and bar. Bonus: NYC’s famed Death & Co is the opening partner for the bar and restaurant. It’s a big deal.  It is slated to open in May of 2018, so keep an eye out! Isn’t the rendering beautiful? I cannot wait to see it in person!

Rabbit Hole Distillery

Rabbit Hole Products

Let’s get down to business and talk about the different products. Currently, They have four different spirits. Kentucky Straight Bourbon Whiskey, Kentucky Straight Rye Whiskey, Straight Bourbon Whiskey finished in PX Sherry Casks, and London Dry Gin Kentucky Rye Barrel Finish. 

Rabbit Hole

Aren’t they stunning? I think the rabbit is my favorite part of the bottle. Here’s a bit more about the different flavorings of each:

Kentucky Straight Bourbon Whiskey

The keystone product of Rabbit Hole, is the Four-Grain Kentucky Straight Bourbon, the epitome of the best of the bourbon world – spectacular explosions of malted flavors – with a subtly sweet recipe twist. With a one-of-a-kind mash bill of 70% corn, 10% malted wheat, 10% honey malted barley, and 10% malted barley, this sipping bourbon is the only product on the market with barley as the secondary flavoring grain, offering a unique expression of traditional whiskey.

Rabbit Hole

Kentucky Straight Rye Whiskey

A whiskey variation that drinkers will remember long after it leaves their glass, the Kentucky Straight Rye Whiskey is a bold representation of the best of the rye movement. Robust and strong, the spirit is comprised of 95% rye and 5% malted barley, and distilled and aged in Kentucky.  It’s a true, genuine example of a rye that packs a punch.

Straight Bourbon Whiskey Finished in PX Sherry Casks

Showcasing the art of finishing and blending in whiskey, Straight Bourbon Whiskey with a wheat mash bill is first aged for five years in #4 Char barrels.  It’s then aged and finished in hand-selected, 30-year-old PX sherry casks from Spain, pouring a smooth and balanced spirit.  Coined a Fingerprint Edition* PX Series, this one-of-a-kind blend by Rabbit Hole is an example of modern bourbon at its most refined with a mash bill of 68% corn, 18% wheat, and 14% malted barley.

London Dry Gin-Kentucky Rye Barrel Finished 

This London Dry Gin is imported from England from the best gin distiller, and is aged in Rabbit Hole’s Kentucky Rye barrels. It’s the perfect base for anything from a martini to a Negroni.

Rabbit Hole

I tried several cocktails but most enjoyed the flight of the three whiskeys. My favorite is the Straight Bourbon Whiskey finished in PX Sherry Casks. It has a very sweet hint to it. All of the barrels are charred using wood burning fires, which provide a much better taste than other brands.

What Makes Rabbit Hole Different?

I am very impressed with Rabbit Hole from everything to the branding, story, and the owners. I felt very honored to attend their media tour in Indianapolis. Kaveh expressed his interest in wanting to grow the brand into neighboring areas. Sure, they could go to the hottest parts of NYC or Cali, but they are choosing to grow from within. We are already planning a trip down to Rabbit Hole once they open. Seriously, how could you not get excited after seeing the renderings?

Rabbit Hole

Kaveh and Michael (Marketing Manager) are front and center of the brand. They actually want the brand to have a face and name. Kaveh left his psychology practice to follow his passion in distilling. Someone who does that more than deserves to be known! I love that they are willing to interact with the supporters of their product. How many people can say, “Yes, I’ve met the creator of this bourbon?” I also appreciate the fact that they recognize how important it is to work with influencers. I, personally, now have a connection with a brand that I want to support forever. 

Plat 99

Plat 99 is the perfect spot to host an intimate night on the town. We had three courses paired with cocktails created by the talented bartenders of Plat 99. I devoured the cold brew flour less chocolate cake. All chocolate cakes should be indulged with a side of bourbon. 

Rabbit Hole

Rabbit Hole In Indiana

Where can you find it? For a cocktail, be sure to stop in at WiseGuy which is the hidden side bar to Good Fellas Pizzeria on Mass Ave. If you haven’t tried their pizza, come hungry! It is delicious. Otherwise, try the store locator on their website. 

Special Thanks!

HUGE thank you to the Rabbit Hole Team – Kaveh, Michael, and Allie for a phenomenal evening out. Shout out to the staff of Plat 99 and RNDC as well! I enjoyed learning more about Rabbit Hole and cannot wait to come down and visit. It is an honor to be included in the story of your brand. 

Rabbit Hole



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